Not accepting cards as a payment method at your sports concession stand can greatly hurt sales and limit the revenue potential of your operation.
In today’s society, a large majority of consumers carry very little cash, if any. In fact, according to a 2019 survey by the National Retail Federation, 72% of consumers use debit or credit cards as their preferred method of payment, while only 20% prefer cash. Therefore, not accepting cards as a payment method means that many potential customers will not be able to make a purchase, which results in lost sales.
Additionally, by not accepting card payments, rural sports concession stands are missing out on the opportunity to attract impulse buyers. Many people make spontaneous purchases when they see something they like, but if they don’t have cash on hand, they won’t be able to buy it. By not accepting cards, the sports concessions stand is missing out on potential impulse purchases.
Another important point is that, card payments also speed up the transaction process, allowing you to serve more customers in a shorter period of time. This means more sales less waiting time and a more efficient operation, this could also help to prevent long lines at peak times, and make the experience of buying concessions more pleasant for the customer.
Finally, not accepting card payments can also be detrimental to the image of the entire sports venue. Many customers expect businesses to accept credit and debit cards as a standard, and not doing so can make the operation seem old-fashioned or out of touch.
In conclusion, not accepting cards as a payment method at a sports concession stand can greatly hurt sales and limit the revenue potential of the operation. With a large majority of consumers preferring card payments and with the numerous advantages of using cards for both customers and the concessions stand, it’s important to consider implementing card payments as a method of payment. It’s easier for the customer, more efficient for the staff and benefits all parties involved.