How to Engage Fans at Events through SMS (Text Messages) and Digital Menus

At sports events, concessions play a vital role in providing fans with food and drinks. With the rise of technology, it’s becoming increasingly important for concession stands to offer a seamless and convenient ordering experience to their customers. This not only improves the overall experience of the event but also helps increase revenue for the concession stand.

Step 1: Offer SMS ordering

SMS ordering is a quick and easy way for customers to order from their seats without having to wait in line. By offering an SMS ordering system, you can increase efficiency and reduce wait times for customers. To get started, choose a service provider that specializes in SMS ordering and create a menu with prices and options for customers to choose from.

Step 2: Implement a digital menu

A digital menu is a great way to showcase your offerings and make ordering even easier for customers. You can display images and descriptions of your menu items, and customers can place their orders right from their seats. Choose a digital menu system that is easy to use and integrate with your SMS ordering system.

Step 3: Promote your SMS and digital menu options

Once your SMS and digital menu options are in place, it’s time to promote them to your customers. Use social media, flyers, and signage to let customers know that they can order from their seats. Make sure to highlight the convenience and time-saving aspects of these options.

Step 4: Train your staff

Your staff is the face of your concession stand, and they play a crucial role in the success of your SMS and digital menu options. Provide them with training on how to use the systems and how to interact with customers using these options. Ensure that they understand the importance of offering a seamless and efficient ordering experience to your customers.

Step 5: Measure success and make improvements

Regularly monitor the success of your SMS and digital menu options by tracking the number of orders placed and customer satisfaction. Use this information to make improvements and optimize the ordering experience for your customers.

Offering SMS and digital menu options is a great way to engage fans at events and improve the overall experience for customers. By following these steps, you can create a convenient and efficient ordering experience that will not only increase revenue for your concession stand but also delight your customers. With the right tools, processes, and training in place, your concession stand can stand out from the rest and offer an exceptional experience to fans at events.